CARGAH IS A TUNING AND AUTOMOTIVE CUSTOMIZATION BRAND WHOSE NAME COMBINES "CAR" WITH THE PERSIAN WORD "KARGAH", MEANING WORKSHOP. THE IDENTITY WAS BUILT AROUND THIS CONCEPT, TRANSLATING THE BRAND'S HANDS-ON, PERFORMANCE-DRIVEN CHARACTER INTO A BOLD AND DISTINCTIVE VISUAL MARK, SUPPORTED BY A STRUCTURED SET OF BRAND GUIDELINES.

LOGO DESIGN, STATIONERY